Business leaders influence and shape the culture in which they operate. There are plenty of examples in the news of businesses taking advantage of their customers, employees, or the environment. These actions instill distrust at best.
Is it possible to have a positive impact on society through business activities while still making a sustainable profit?
The quest for the way of doing business recognizes we are all connected and the decisions made have far reaching effects around the world, and in our own backyards. Business starts with identifying needs and wants in the marketplace.
It is equally important to not overlook the needs of society while business serves its defined market.